SEO Lab (“we”, “our”, “us”) is an Australian sole-trader studio that provides technical SEO audits, page-speed optimisation and related digital-marketing services. Our website address is https://seolab.au. We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
Contact details – name, email address, phone number
Business details – company name, website URL, CMS platform, project notes
Usage data – pages visited, time on page, referring site, browser type (collected via Google Analytics 4)
Marketing preferences – LinkedIn username (if you DM “AUDIT”), email-opt-in status. We do not intentionally collect sensitive information such as health data or political opinions.
• To deliver free snapshots and paid audits you request
• To prepare proposals, invoices and project updates
• To improve site speed, content and user experience
• To run remarketing or LinkedIn outreach (only if you opt in)
• To meet our legal, accounting and tax obligations
We use Google Analytics 4 with IP anonymisation enabled to gather anonymised traffic statistics.
A LinkedIn Insight Tag may load on pages that display an explicit opt-in banner for advertising analytics. Essential session cookies are set by Webflow to keep the site secure and functional.
You can disable cookies in your browser; the core site will still work.
We never sell your data. We share it only with trusted providers when necessary:
Google LLC – analytics and email (Gmail)
LinkedIn Corporation – ad analytics (if you opt in)
Stripe Payments Australia – payment processing for invoices
Where data is transferred outside Australia (e.g., to the United States), we rely on Standard Contractual Clauses or equivalent safeguards.
• Data at rest is encrypted on Webflow servers and within Google Workspace.
• Two-factor authentication protects all admin accounts.
• Audit PDFs are stored for 12 months, then deleted.
• Access is limited to the principal consultant and, where applicable, one vetted virtual assistant who signs a confidentiality agreement.
You have the right to:
1. Request a copy of the personal data we hold about you
2. Ask us to correct any inaccuracies
3. Withdraw consent for marketing communications
Email hello@seolab.au with your request. We will respond within 30 calendar days.
• Free-snapshot leads – 12 months
• Client records and invoices – 7 years (required by the Australian Taxation Office)
• Aggregated Google Analytics data – 26 months unless you ask for earlier deletion
Because we use providers such as Google and LinkedIn, some personal information may be stored on servers located in the United States. By using our site, you consent to these transfers. We ensure appropriate contractual protections are in place.
Our website links to external blogs, tools and partner sites. We are not responsible for their privacy practices. Please review their policies before providing personal information.
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last updated” date. Material changes will also be communicated via email to active clients.
Questions, requests or complaints:
Email: hello@seolab.au
By using our website or services, you acknowledge that you have read and understood this Privacy Policy.
