<About> SEO Lab

We’re a lean Australian team obsessed with page-speed, technical SEO, and local visibility. Our mission is simple: turn slow, under-performing sites into lead-generating machines.

$_Our mission

Cut the noise, boost the numbers. We strip away bloated code, surface SEO issues, and deliver fixes that move rankings, clicks, and revenue — fast.

$_Our vision

Make performance SEO accessible to every SMB. Whether you’re a tradie in Wollongong or a SaaS in Sydney, high-speed pages and clear analytics should be the norm, not a luxury.

The values that guide every audit and <every fix>

Every fix we ship is explained in plain English, backed by real data, and geared toward faster load times first—because clarity, speed, and evidence always win more traffic than buzzwords.

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$_Radical transparency

Clear pricing, live dashboards, no lock-in contracts.

$_Speed first

We won’t talk content until your site loads <2s on mobile.

$_Evidence over ego

Decisions come from data in GA4, GSC, and Core Web Vitals—never hunches.

Thousand customers over the world <trusted us>

"Site went from 8s to 1.9s and calls doubled in four weeks. Simone’s audit paid for itself fast."

_Greg D., Construction Director

+69%

_Avg. increase in page visits

30+

_WordPress & Squarespace sites audited

98%

_Average PageSpeed score post-tune-up