July 6, 2025
TL;DR — Tick off these nine tasks and you’ll cover 90 % of what actually moves the needle in Google’s Map Pack for tradies, builders and other service pros.
Make sure you’ve got owner access via business.google.com and your ABN matches the business name on the listing.
Builders love “Construction company”, but “Excavating contractor” ranks faster if that’s the money service. Check top competitors’ categories with the free GMBspy Chrome extension.
150–200 words; weave in suburb + service (“Wollongong vacuum excavation specialists”) without stuffing.
Each one is a hidden ranking signal. Keep names search-friendly: “Potholing services”, not “Soft dig”.
Shoot on-site, rename files “vacuum-excavation-wollongong.jpg”, upload via the Photos tab. Consistent posts every fortnight keep engagement up.
?utm_source=googlebiz&utm_medium=profile lets GA4 tell you exactly how many clicks turned into enquiries.
TrueLocal, Yellow Pages, Hipages, Oneflare, Facebook. Same spelling, same phone, no PO Box mix-ups.
“Thanks Sam for the quick potholing job in Shellharbour” → Google reads it, rewards you.
Slow mobile pages = higher bounce → lower “prominence” in local ranking. Aim for LCP ≤ 2.5 s and INP ≤ 200 ms.
Set a calendar reminder: Day 1 do tasks 1–4, Day 2 upload photos & UTM link, Week 2 send the first review request. Re-run your stats in GBP Insights after 30 days—calls and website clicks should trend up.
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